Register Login

Ed Herson

Lic. Assoc. R.E. Broker
Office:(212) 381-2293

20 Years of NYC Luxury Sales and Rentals, Producers Council, Platinum Club, REBNY, Investment Specialist


Biography

Awards and Certifications

   -   Producers Council
   -   Private Brokerage Council
   -   Gold Circle
   -   Platinum Circle
   -   Academy Lecturer
   -   REBNY Committee Member
   -   2006 NYC Deal of the Year Nominee
   -   Inman News Featured Speaker
   -   Green Architecture
   -   Fair Housing Law
   -   Real Estate Investment
   -   Commercial Development
   -   Buyer’s Agent Specialist
   -   Townhouse Appraisal
   -   Brownstone Appraisal
   -   New Development Advisory
   -   Private Brokerage Council
   -   REBNY Sales Council Member
   -   REBNY West Side Committee Member
   -   REBNY Education Committee Member

Real Estate from the Ground Up

Ed is a 20 year veteran NYC Broker, a Co-op owner in Manhattan, and the owner of several successful investment properties. Being completely immersed in the business, his experience will help you to realize your goals, whether selling, buying, renting or investing.

Ed's professional history is a path of entrepreneurial business growth. With a College Degree in Business and Culinary Arts, Ed moved to Aspen, Colorado. He taught skiing by day and worked as a Chef at night. Securing his first commercial Real Estate deal, Ed opened a restaurant on Nantucket Island and another in Telluride, Colorado. He grew that venture into five restaurants by the age of 28. In 1992 he moved to Manhattan, moved his focus to Manhattan Residential Real Estate and founded two of his own Real Estate firms. The first retail business was located on 72nd and Central Park West, and the second location opened shortly thereafter on Broadway and 70th Street. Three years later, Ed joined forces with founder Clark Halstead and now CEO, Diane Ramirez to continue his growth.

Today with Halstead Property LLC, Mr. Herson is a top producing broker in the firm and across the industry. In recognition of his achievements, Mr. Herson belongs to Halstead's elite Private Councils and Circles. He is an active council member of the Real Estate Board of New York, teacher for Halstead's agent training, member of the Real Estate Board of NY and a Licensed Associate Real Estate Broker.

Real Personalized Service

Mr. Herson knows that no two deals are alike and each client has their own vision and needs. Embracing that, Ed guides you in today’s changing micro and macro markets. Unit to unit, building to building. Providing you with real numbers and real experience so you can make real decisions . As a cooperative owner and multiple investment property owner, Ed understands the nature and business of ownership in New York City.

Deep and Wide Marketing Power

Ed employs effective marketing strategies in tandem with Halstead's in house marketing team. He is sought after and appears in a multitude of news sources, including The New York Times, Crain's, The Real Deal, New York Post, Daily News, Inman News, New York Observer, Village Voice, Twitter, Facebook, Instagram, and more.

NYC and Global New Development Expertise

Nothing compares to being there. Having first-hand knowledge and dusty feet from experiencing most developments in NYC, Edward understand the nuances and differences of each project. Negotiating and advising on (CPS1) updates, offering plans, foreign money, construction materials, timelines competition, pipelines, closing tips and more. Here and across the world.

Client Testimonials

Dear Ed, I absolutely love the apartment. I am so, so happy there. It's the perfect amount of space for me, and I can't get over how lovely the block is. Thank you again for all of your help throughout the process! Sally M.
On a personal note, Ed, I have valued our relationship. Having had to work hard for most of what I have, there are not many I would trust to have my best interest at heart. I do know that you can be counted on to take care of business, in this case, my business. Thank you for that. - Otis T.
Thank you! Thank you! Thank you! Ed sold my studio years ago. He then found me a much, much larger apartment and sold that for me too. Ed staged the apartment, and sold it to a qualified buyer in record time! - Roger P.
When Ed and I started looking for a Manhattan home, I didn’t really know the market. Ed was so familiar with the city and the inventory that we focused like a laser beam and found exactly what I was looking for. He even negotiated an amazing deal for me. Ed is on top of it! - Brian C.
Edward is the real thing. I’ve bought and sold many times in Manhattan and I can tell you that Edward separates himself from other agents. He’s been in it for over 15 years, he is a businessman. He cares about what I want and works tirelessly for me. I want Ed on my side. - Michelle A.
Mr. Herson’s marketing methodologies were even Impressive to me. And I work in Social Media! - Mike W.
Ed managed my transaction so smoothly, he just seems to have a knack for anticipating things. - Jean B.
Ed is my friend and my agent. Not easy to be either of those but I trust him with my family and glad he’s my friend even more. - Joseph D.

Halstead Property, LLC